The concept is same as a book stall. Instead we reach out to the public in general. This works just like MBA training of sales and marketing. We target an area, our volunteers reach out to every home in that area and introduce our mission – to offer books of motivation, biographies, spirituality, yoga, meditation, talent refinement etc.

But, the difference lies in our motive. We carry the noble motive to serve the public in general. We introduce ourselves as DIYAs who ‘give’. We never reach out to the public to earn or raise money to spread noble thoughts. After all we are an army of VICHAR-KRANTI ABHIYAAN.